“WE ARE MUSEUMS” in Marrakesh

Last week, we traveled to Marrakesh to attend one of the most important museum congresses – “WE ARE MUSEUMS”, where culture lovers, experts and entrepreneurs meet and discuss the latest developments in the museum world.

In the L’Ecole Supérieure of the Arts Visuels de Marrakech, we had the chance to listen to inspiring lectures about participation, inclusion and Museum 4.0.

Under the motto “Tech Loves Culture”, we conducted a workshop on the subject of augmented reality. What does AR mean for the museums and how can new technologies be used for mediation? We asked these and other questions ourselves and worked together to develop a concept for the Dar Si Said Museum in Marrakech. A creative and intercultural exchange between entrepreneurs and museum professionals with identical goals – the preservation and mediation of cultural heritage.

Constant companion was our company mascot, roaming the streets of Marrakesh and hanging out with our fellow participants.