I personally disfavour VR, because using it, you are stuck in your own virtual world whereas when using AR and MR, you can interact with others in the real world and let others participate in what you are currently experiencing. Take a look at the big social media platforms – people want to share their experiences because the value of an experience is measured by views and likes.
Most clients don’t have an idea of how much this may cost.
First of all, big leaps in technology make it more affordable than ever. As always in technology and software development, we use the knowledge, research and development we do for one client to later make solutions even more affordable for upcoming customers. Currently, we do have a four-year runway of AR-experience, over which we’ve gained significant insight into tools, targets, devices, what is possible and where it makes sense to focus energy and money.
This all varies based on how much you can initially provide. Let’s imagine you are a car manufacturer and your R&D and Design department already has all your cars available as 3D models. Unfortunately, you face the fact that those models won’t display smoothly on a mobile device. They are optimized for high-end computers that have the power to render those models. So for mobile, you need to convert them into low-poly models. That may end up costly. Sometimes it would even make more sense to rebuild those models from scratch. So the 3D models, their animations, scripts, the level of quality, (non-)existing storyboards should all be taken into consideration.
And don’t forget about the time for realization: Specific projects and their costs can be derived from the time and resources needed to build it. And all custom experiences built from scratch require a team to do so.
The What-Is-Possible Workshop (starting from 2.000€)
Most of the time, a client already understands that they need to do something and do it quickly, but don’t really know where and how to start. In this case,we offer a workshop with various experts from shoutr labs on-site or at our office.
First we’ll present the current state-of-the-art of these technologies, the terminology and the best practises before we discuss things like storyboards, the business model and the question of how our client can save or make money using these technologies.
Usually, a lot of details emerge such as questions of whether to use BYOD or loaner devices, the way of streaming and hosting the data, using an app or not, licenses, localisation and such. After several days we then present a detailed result which helps the client to understand a) the state of the technology, b) their needs aka a list of potential projects and c) the next strategic steps, which they can further facilitate with us.
AR Overlay, Printing, Packaging, Displays (starting from 1.500€)
The most obvious solution is to augment real-world objects or print -basically bringing dead paper back to life. From catalogues to business cards or paintings in a museum, anything can become awesome.
We therefore offer to ‘rent’ a spot in our shoutr.AR app which already embeds all features or to get your own branded AR App. We then offer adding and augmenting content for a few hundred Euros just to get started.
3D Digitalisation (starting from 1.000 €)
If you don’t own any 3D content, then you’ll probably need to create some. There are ways you could do it yourself using photogrammetry or you could simply hire someone to either scan your object (e.g. laser scanning), reduce the file and polygon size or build it from scratch.
3D Product Visualization and Virtual Try-Ons (starting from 20.000€)
After 2D visualisation the next step is 3D-modelling of every product around you. There will be a digital twin for physical products sold online for you to get used to it, to try it on, see if it fits in your living room and so on. This will certainly increase conversion for all sorts of products, but especially for things like glasses, watches, shoes, clothing and other items in and around your home.