Forbes article – „How Shoutr Labs Is Reinventing The Audio Guide For The 21st Century“

Interview with Marc Erwin Babej about the future of audio guides.

Marc E. Babej: In a nutshell, how does the Shoutr Labs technology work?

Sebastian Winkler: You connect to a local WiFi network that allows you to access customized content about what you are seeing in the physical environment at the venue. All of this without having to be connected to the Internet. This content can be anything from static pages to multimedia or augmented reality.

A user can access the network either via a browser or a customized small app. The key advantage of the app is that the content is automatically triggered and streamed to the immediate point of interest, rather than having to press a button.

Mehr bei @forbes (auf Englisch).